EasyClosets Sample Kit

Led a strategic redesign of the EasyClosets DTC sample kit after conversion rates declined from 30% to 23%, impacting overall ROI on a free-to-consumer offering. Conducted a full cost and performance analysis, reviewing shipping expenses, material production costs, board sample sourcing, and average order volume to identify revenue gaps and optimization opportunities.

Refined the kit’s structure, content, and presentation to improve perceived value and purchasing confidence. Following implementation, conversion rates increased by 15%, restoring performance and strengthening return on investment.